Demonetisation: Strong rural exposure may hurt Idea Cellular the most, say experts

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cash
90%
economic
70%
idea
70%
customers
60%
Demonetisation: Strong rural exposure may hurt Idea Cellular the most, say experts

KOLKATA: Idea Cellular, the country’s third-largest mobile operator, is likely to be hurt the most from demonetisation among top incumbents due to its greater exposure to rural markets where the impact of the ban on old Rs 500 and Rs 1,000 currency
Source Economic Times
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